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AI Comment Handler

Eliminate the chaos of managing hundreds of social media comments with intelligent automation that filters spam, responds to customer enquiries, and protects your brand reputation whilst you focus on growing your business.

Try Turba Media Today
Analytics dashboard with line and pie charts showing sentiment trends over time for generative AI. Includes sentiment breakdown (positive, neutral, negative), audience classification by interest groups like perfume enthusiasts and gamers, and a section titled 'Generative AI Extraction' listing top marketing headlines.
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The True Cost of Manual Comment Management

Managing social media comments manually represents a significant hidden expense that most e-commerce businesses fail to calculate accurately. Beyond the direct time investment—typically several hours daily during active campaigns—there's substantial opportunity cost when business owners spend valuable hours moderating comments instead of developing strategy or building relationships. Delayed responses directly impact revenue, as customers expect near-instant replies and often abandon purchase intent when questions go unanswered. The financial impact compounds when you factor in brand damage from unmoderated spam, unanswered complaints visible to potential customers, and the scaling limitations inherent in manual processes.

What people are saying about us

How We Helped Businesses Like Yours Succeed.

Loke Peng Yuang
Global Business Development & Sales Leader, IBM
5 blue stars

"Audience Intelligence is a very innovative and yet disruptive solution offering in the industry by Turba Media. Leveraging GenAI, they help organisations who want to uncover unknown facts, understand and monetise the rich and yet incisive insights about their targeted audience."

Stuart McLean
Senior AI Applications, IBM
5 blue stars

"It has been a pleasure both advising on the development of Turba Medias unique and market ready usage of generative AI, and to be their ground zero customer using their tech as a research tool in our development here at IBM. The future of digital marketing is looking promising right her in Australia"

Jacob Hoerner
Director, Jacob Hoerner Galleries
5 blue stars

"In a crowded Social Media landscape it’s necessary to be more and more precise with how to engage specific target audiences, in my experience using Turba Media allows for each campaign to be delivered more directly to those that are interested leading to more clicks, visitation and ultimately sales. This is now an essential tool for all types of businesses, I highly recommend Turba Media."

Customer Success Managment
IBM Australia
5 blue stars

"The engagement has enabled brands to have direct live access to their audience across various platforms. Turba Media R&D PTY LTD responds promptly and resolves issues quickly. Their ability to deliver items seamlessly and offer continued support makes them stand out. "

Intelligent Automation That Maintains Authenticity

Modern AI comment management systems have evolved far beyond basic chatbots that sound robotic and impersonal. Advanced platforms analyse your existing customer service responses to learn your specific brand voice, ensuring automated replies maintain the authentic tone that builds customer trust. The technology handles routine enquiries about shipping timeframes, return policies, product availability, and sizing information—typically representing the majority of comment volume—whilst intelligently escalating complex issues, complaints, or unique questions to human team members. The system recognises context, monitors sentiment, and adapts responses based on the original post content, ensuring relevance rather than generic one-size-fits-all replies.

Analytics dashboard with line and pie charts showing sentiment trends over time for generative AI. Includes sentiment breakdown (positive, neutral, negative), audience classification by interest groups like perfume enthusiasts and gamers, and a section titled 'Generative AI Extraction' listing top marketing headlines.

Strategic Implementation Framework

Successful automation deployment begins with analysing your most common comment types to identify the routine enquiries consuming disproportionate time. Start by configuring automated responses for your top enquiry categories—typically shipping information, product details, returns policies, and availability questions—using templates that maintain your brand's specific language patterns and personality. Establish clear escalation triggers that route negative sentiment, refund requests, product complaints, or competitor mentions to human moderators for personalised attention. Configure seasonal adjustments that automatically update responses for holiday shipping deadlines, promotional periods, or temporary policy changes without requiring manual intervention for every campaign.

Measuring Business Impact Beyond Time Savings

Tracking return on investment for comment automation requires monitoring metrics that connect directly to business outcomes rather than simply measuring efficiency gains. Response time improvements provide your most visible metric—reducing average response times from hours to minutes demonstrates immediate value whilst typically improving customer satisfaction scores. Calculate time savings using the hours previously spent on comment management multiplied by your true hourly rate, then track how those reclaimed hours get reinvested into revenue-generating activities. Monitor conversion rate differences between posts with automated comment management versus manual handling, and analyse comments-to-purchase patterns that reveal how engagement quality impacts sales outcomes.

Analytics dashboard with line and pie charts showing sentiment trends over time for generative AI. Includes sentiment breakdown (positive, neutral, negative), audience classification by interest groups like perfume enthusiasts and gamers, and a section titled 'Generative AI Extraction' listing top marketing headlines.

Integration with Your Business Systems

Comment management delivers maximum value when integrated with your broader e-commerce technology infrastructure rather than operating in isolation. Connect automation with your customer relationship management system to track interaction history, identify priority customers, and create comprehensive engagement profiles that inform future marketing efforts. Link with customer service platforms to generate support tickets from complex comments whilst maintaining conversation history across all touchpoints. Integrate with your e-commerce platform to provide real-time inventory information, personalised product recommendations, and automatic updates when stock levels change. This unified approach transforms comments from a moderation burden into valuable customer data that informs business decisions.

Advanced Workflows for E-commerce Success

Product Launch Automation

Configure pre-launch response templates, launch day escalation rules, and post-launch optimization based on emerging question patterns.

Seasonal Campaign Scaling

Automatically adjust response frequency, inventory updates, and shipping timeframes during high-volume periods without manual intervention.

Tiered Service Automation

Route basic enquiries to instant responses, complex issues to human agents with context, and priority complaints directly to management.

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