Catch Performance Issues Before They Cost You Money

Your ads are speaking—are you listening? Our Performance Monitor tracks the metrics that matter, alerting you to fatigue signals before they tank your ROAS and keeping your campaigns profitable.

Analytics dashboard with line and pie charts showing sentiment trends over time for generative AI. Includes sentiment breakdown (positive, neutral, negative), audience classification by interest groups like perfume enthusiasts and gamers, and a section titled 'Generative AI Extraction' listing top marketing headlines.

What Is Ad Fatigue?

Ad fatigue happens when your audience sees your ads so often they become disengaged. When consumers are overexposed to the same creatives, they stop clicking, stop engaging, and stop buying. Overexposed audiences take significantly longer to re-engage with your brand—if they ever do. Early detection is your best defense against this costly problem.

Warning Signs You Can't Ignore

Your campaigns show clear symptoms when fatigue sets in. Watch for declining click-through rates, decreased engagement across likes and comments, and rising cost per action metrics. High frequency rates coupled with dropping performance indicate your audience is seeing your ads repeatedly without taking action. Understanding these indicators lets you intervene before performance craters.

What people are saying about us

How We Helped Businesses Like Yours Succeed.

Loke Peng Yuang
Global Business Development & Sales Leader, IBM
5 blue stars

"Audience Intelligence is a very innovative and yet disruptive solution offering in the industry by Turba Media. Leveraging GenAI, they help organisations who want to uncover unknown facts, understand and monetise the rich and yet incisive insights about their targeted audience."

Stuart McLean
Senior AI Applications, IBM
5 blue stars

"It has been a pleasure both advising on the development of Turba Medias unique and market ready usage of generative AI, and to be their ground zero customer using their tech as a research tool in our development here at IBM. The future of digital marketing is looking promising right her in Australia"

Jacob Hoerner
Director, Jacob Hoerner Galleries
5 blue stars

"In a crowded Social Media landscape it’s necessary to be more and more precise with how to engage specific target audiences, in my experience using Turba Media allows for each campaign to be delivered more directly to those that are interested leading to more clicks, visitation and ultimately sales. This is now an essential tool for all types of businesses, I highly recommend Turba Media."

Customer Success Managment
IBM Australia
5 blue stars

"The engagement has enabled brands to have direct live access to their audience across various platforms. Turba Media R&D PTY LTD responds promptly and resolves issues quickly. Their ability to deliver items seamlessly and offer continued support makes them stand out. "

Stay Ahead with Smart Monitoring

Prevention Is Better Than Cure

The most effective way to combat ad fatigue is constant vigilance. By monitoring your campaigns closely and acting on early warning signs, you prevent the costly performance drops that come from reactive management. A robust monitoring system doesn't just alert you to problems—it empowers you to optimize proactively, keeping your ads fresh, your audience engaged, and your campaigns consistently profitable.

Take Control of Performance

You scrolled so far. You want this. Trust us.

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