
Catch Performance Issues Before They Cost You Money
Your ads are speaking—are you listening? Our Performance Monitor tracks the metrics that matter, alerting you to fatigue signals before they tank your ROAS and keeping your campaigns profitable.

What Is Ad Fatigue?
Ad fatigue happens when your audience sees your ads so often they become disengaged. When consumers are overexposed to the same creatives, they stop clicking, stop engaging, and stop buying. Overexposed audiences take significantly longer to re-engage with your brand—if they ever do. Early detection is your best defense against this costly problem.

Warning Signs You Can't Ignore
Your campaigns show clear symptoms when fatigue sets in. Watch for declining click-through rates, decreased engagement across likes and comments, and rising cost per action metrics. High frequency rates coupled with dropping performance indicate your audience is seeing your ads repeatedly without taking action. Understanding these indicators lets you intervene before performance craters.
What people are saying about us
How We Helped Businesses Like Yours Succeed.


"Audience Intelligence is a very innovative and yet disruptive solution offering in the industry by Turba Media. Leveraging GenAI, they help organisations who want to uncover unknown facts, understand and monetise the rich and yet incisive insights about their targeted audience."


"It has been a pleasure both advising on the development of Turba Medias unique and market ready usage of generative AI, and to be their ground zero customer using their tech as a research tool in our development here at IBM. The future of digital marketing is looking promising right her in Australia"


"In a crowded Social Media landscape it’s necessary to be more and more precise with how to engage specific target audiences, in my experience using Turba Media allows for each campaign to be delivered more directly to those that are interested leading to more clicks, visitation and ultimately sales. This is now an essential tool for all types of businesses, I highly recommend Turba Media."


"The engagement has enabled brands to have direct live access to their audience across various platforms. Turba Media R&D PTY LTD responds promptly and resolves issues quickly. Their ability to deliver items seamlessly and offer continued support makes them stand out. "
Stay Ahead with Smart Monitoring
Click-Through Rate Drops
Monitor CTR declines that signal waning audience interest. A falling CTR means your content no longer resonates—whether from overexposure or irrelevance.
Engagement Decline
Track decreases in likes, comments, shares, and messages. Falling engagement rates clearly indicate something's wrong with your ad performance.
Cost Increases
Watch for rising cost per action, cost per click, and cost per acquisition. Spikes mean audiences are scrolling past your ads without engaging.
Prevention Is Better Than Cure
The most effective way to combat ad fatigue is constant vigilance. By monitoring your campaigns closely and acting on early warning signs, you prevent the costly performance drops that come from reactive management. A robust monitoring system doesn't just alert you to problems—it empowers you to optimize proactively, keeping your ads fresh, your audience engaged, and your campaigns consistently profitable.

Take Control of Performance
Real-Time Analytics
Access live performance data across your campaigns to spot problems immediately. Customize dashboards to track the metrics that matter most to your business.
Automated Alerts
Set up triggers that notify you when key metrics deteriorate. Catch frequency spikes, CTR drops, and cost increases before they significantly impact results.
Optimize with Insights
Use performance data to inform creative decisions and audience targeting. Identify which ads and audiences perform best to guide future campaign strategy.



