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Automated Comment Handler

Transform client engagement across Meta platforms with intelligent automation that maintains authentic brand voice, handles routine enquiries instantly, and frees your team to focus on strategic work that delivers measurable results.

Try Turba Media Today
Analytics dashboard with line and pie charts showing sentiment trends over time for generative AI. Includes sentiment breakdown (positive, neutral, negative), audience classification by interest groups like perfume enthusiasts and gamers, and a section titled 'Generative AI Extraction' listing top marketing headlines.
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The Hidden Cost of Manual Comment Management

Every minute your team spends responding to routine social media comments represents time diverted from strategic work that commands premium rates. When managing multiple client accounts, the workload multiplies exponentially—each brand requires consistent engagement across Facebook and Instagram, with audiences expecting near-instant responses regardless of time or day. Manual comment management creates unsustainable operational costs whilst limiting your agency's growth potential and preventing team members from focusing on high-value strategic initiatives that differentiate your services.

What people are saying about us

How We Helped Businesses Like Yours Succeed.

Loke Peng Yuang
Global Business Development & Sales Leader, IBM
5 blue stars

"Audience Intelligence is a very innovative and yet disruptive solution offering in the industry by Turba Media. Leveraging GenAI, they help organisations who want to uncover unknown facts, understand and monetise the rich and yet incisive insights about their targeted audience."

Stuart McLean
Senior AI Applications, IBM
5 blue stars

"It has been a pleasure both advising on the development of Turba Medias unique and market ready usage of generative AI, and to be their ground zero customer using their tech as a research tool in our development here at IBM. The future of digital marketing is looking promising right her in Australia"

Jacob Hoerner
Director, Jacob Hoerner Galleries
5 blue stars

"In a crowded Social Media landscape it’s necessary to be more and more precise with how to engage specific target audiences, in my experience using Turba Media allows for each campaign to be delivered more directly to those that are interested leading to more clicks, visitation and ultimately sales. This is now an essential tool for all types of businesses, I highly recommend Turba Media."

Customer Success Managment
IBM Australia
5 blue stars

"The engagement has enabled brands to have direct live access to their audience across various platforms. Turba Media R&D PTY LTD responds promptly and resolves issues quickly. Their ability to deliver items seamlessly and offer continued support makes them stand out. "

Agency-Specific Automation Requirements

Managing automated responses for multiple clients demands far more sophistication than basic chatbot technology. Your system must maintain complete client account segregation with separate response rules, brand voice parameters, and escalation workflows for each brand. Advanced automation platforms enable you to train distinct brand voices for each client using their existing content as reference material, ensuring a boutique fashion client never sounds like a professional services firm.

Analytics dashboard with line and pie charts showing sentiment trends over time for generative AI. Includes sentiment breakdown (positive, neutral, negative), audience classification by interest groups like perfume enthusiasts and gamers, and a section titled 'Generative AI Extraction' listing top marketing headlines.

Strategic Implementation Framework

Successful automation deployment requires methodical planning rather than immediate full-scale implementation. Begin by analysing each client's most frequent comment types—product enquiries, pricing questions, shipping information, compliments, and complaints typically represent the majority of interactions. Create response template libraries that maintain brand voice whilst addressing common scenarios, and establish clear escalation triggers that route sensitive topics or complex questions to human team members for personalised attention.

Performance Tracking That Proves Value

Implementing automation without measuring its impact leaves you unable to justify the investment to clients or demonstrate your agency's strategic value. Track response time improvements as your most immediately visible metric—industry standard response times measured in hours can be reduced to minutes with intelligent automation. Calculate team time savings and translate those hours into their true value—strategic planning, creative development, or campaign optimisation work that drives superior client results.

Analytics dashboard with line and pie charts showing sentiment trends over time for generative AI. Includes sentiment breakdown (positive, neutral, negative), audience classification by interest groups like perfume enthusiasts and gamers, and a section titled 'Generative AI Extraction' listing top marketing headlines.

Maintaining Quality Across Automation

The most common pitfall agencies encounter is over-automation without adequate human oversight, leading to inappropriate responses during sensitive situations. Establish monthly performance reviews for each client that assess response quality, identify optimisation opportunities, and ensure brand voice remains aligned with evolving client positioning. Never deploy identical automation across different client industries—each vertical demands unique tone, terminology, and engagement approaches that reflect specific audience expectations and business models.

Scaling Beyond Basic Response Automation

Industry-Specific Template Libraries

Build specialised response frameworks for each vertical you serve, creating competitive differentiation through domain expertise.

Seasonal Campaign Integration

Adapt automated responses dynamically for promotional periods, product launches, and seasonal events without manual reconfiguration.

CRM System
Integration

Connect social engagement directly to client lead nurturing systems, transforming comments into qualified sales pipeline opportunities.

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Created by potrace 1.10, written by Peter Selinger 2001-2011