Shopify Platform Tools
Build an integrated marketing ecosystem with carefully selected tools that increase revenue, reduce operational costs, and automate growth whilst avoiding the scattered tech stack trap that drains budgets.


Strategic Tool Selection Framework
Successful Shopify stores don't collect applications randomly—they build cohesive systems where each component amplifies the others' performance. Every tool must demonstrably increase revenue, reduce costs, or save time that can be reinvested in strategic growth initiatives. Essential evaluation criteria include clear ROI measurement capabilities, seamless integration with existing infrastructure, automation potential that reduces manual work over time, and scalability that accommodates business growth.
Email and SMS Marketing Solutions
Email marketing forms the revenue backbone for profitable Shopify operations, delivering exceptional returns when implemented strategically. Advanced platforms provide sophisticated segmentation that drives substantially higher revenue than generic broadcast campaigns, with behavioural triggers and purchase history analysis enabling personalised communication at scale. SMS marketing capitalises on immediate delivery and exceptionally high open rates, making it ideal for flash sales, cart recovery, and time-sensitive promotions.

What people are saying about us
How We Helped Businesses Like Yours Succeed.


"Audience Intelligence is a very innovative and yet disruptive solution offering in the industry by Turba Media. Leveraging GenAI, they help organisations who want to uncover unknown facts, understand and monetise the rich and yet incisive insights about their targeted audience."


"It has been a pleasure both advising on the development of Turba Medias unique and market ready usage of generative AI, and to be their ground zero customer using their tech as a research tool in our development here at IBM. The future of digital marketing is looking promising right her in Australia"


"In a crowded Social Media landscape it’s necessary to be more and more precise with how to engage specific target audiences, in my experience using Turba Media allows for each campaign to be delivered more directly to those that are interested leading to more clicks, visitation and ultimately sales. This is now an essential tool for all types of businesses, I highly recommend Turba Media."


"The engagement has enabled brands to have direct live access to their audience across various platforms. Turba Media R&D PTY LTD responds promptly and resolves issues quickly. Their ability to deliver items seamlessly and offer continued support makes them stand out. "

Social Media and Advertising Platforms
Paid advertising generates immediate traffic when optimised intelligently through strategic targeting and continuous performance monitoring. Social commerce integrations create native shopping experiences within platforms where your customers already spend substantial daily time. AI-powered advertising optimisation platforms transform ad accounts into profit-generating systems through automated auditing, one-click implementation of recommendations, and continuous campaign refinement.
Automation and Customer Experience Tools
Marketing automation delivers measurable conversion rate improvements whilst dramatically reducing manual workload through intelligent workflow design. Post-purchase upselling captures customers during peak buying intent—immediately after completing transactions when they're most receptive to complementary purchases. Customer service platforms designed specifically for e-commerce integrate order data, purchase history, and support tickets within unified interfaces that enable rapid resolution times.


Analytics and Optimisation Platforms
Performance tracking provides the insights necessary for data-driven decisions rather than expensive guesswork about what might work. Comprehensive analytics platforms track customer behaviour across entire funnels, revealing traffic sources, conversion paths, and optimisation opportunities invisible through surface-level metrics. Heatmaps and session recordings show exactly how customers interact with your store, uncovering usability issues and improvement opportunities that traditional analytics completely miss.
Integrated Stack Development
The most successful implementations deploy carefully selected tool combinations that work together systematically rather than collecting applications indiscriminately. Starter operations benefit from free native tools that provide essential functionality without monthly costs. Growth-stage businesses require more sophisticated platforms with advanced segmentation, AI optimisation, and conversion enhancement capabilities. Scale-focused operations demand comprehensive multi-channel messaging, professional customer service platforms, advanced attribution systems, and workflow automation that connects specialised tools seamlessly.
